Erathy Aromas

Spotted in a coffee shop in Denver. I am certainly not faultless when it comes to spelling errors, but in a high-traffic place such as Starbucks, don't you think someone would notice that the sign by the bags of coffee looks a little funny?

I think "Earthy Aromas" is what they were going for, but I might buy some coffee just to see what "erathy" tastes like. Maybe it's like "umami".